Visual Artists Café: Unlocking the Power of Social Media for Artists

Project Name

Visual Artists Café: Unlocking the Power of Social Media for Artists

Project Partners

Galway County Council Arts Office, Galway City Council Arts Office, Galway Culture Company and Visual Artists Ireland

Role of Galway Culture Company


Strategic Aim

This project falls under our third strategic aim;
Provide Supports to the Cultural and Creative Sector

Project Description

Are you an artist looking to expand your reach, engage with a broader audience, and showcase your creative work to the world? Join our “Unlocking the Power of Social Media for Artists” workshop, designed to equip artists with the essential skills and strategies needed to thrive in online spaces. This workshop will be conducted by Social Media expert Mary McGraw.

Key Workshop Elements:

  1. Platform Proficiency: This workshop will provide in-depth training on popular social media platforms like Instagram, Facebook, Twitter, Tiktok and Youtube, helping artists understand how to maximise their presence on each platform.
  2. Content Creation: Learn how to create visually captivating and engaging content that tells the story of your art, your creative process, and your unique perspective. We’ll cover photography, videography, and design techniques tailored to artists.
  3. Audience Engagement: Discover the art of building and nurturing a dedicated online following. We’ll explore techniques for increasing likes, shares, and comments and converting followers into loyal fans and customers.
  4. Branding and Strategy: Craft your artist brand and develop a personalised social media strategy that aligns with your artistic vision. Understand how to maintain consistency while experimenting with various content formats.
  5. Analytics and Insights: Learn how to interpret social media analytics to track your performance, identify what works, and make data-driven decisions to improve your online presence.
  6. Networking and Collaboration: Explore opportunities for collaborating with other artists, art influencers, and art-related communities to amplify your reach and build meaningful connections.

Who Should Attend

This workshop is open to artists of all levels and backgrounds who want to enhance their online presence and promote their work through social media. Register today, and let’s embark on a journey of creative self-promotion and community building through social media!

About Mary McGraw

Mary McGraw is an artist and digital marketer specialising in arts marketing. She has worked with several organisations to boost their social media presence, including Galway Arts Centre, Galway City Museum, Galway Hooker Sailing Club, University of Notre Dame Global Centres and currently works with Galway International Arts Festival and TULCA Festival of Visual Arts overseeing their digital marketing efforts. In 2020, she was also involved in a youth-led Social Media campaign in collaboration with the World Health Organisation (WHO) combating misinformation and promoting digital literacy. She is a former director of 126 Artist-Run Gallery in Galway City and maintains a photographic-based arts practice. Mary has a Bachelor of Fine Arts from University of Notre Dame, a Master of Arts in Digital Media from University of Galway, and Professional Certificates in Digital Marketing from UCD Professional Academy.

Projects outcomes-what we expect from this project


  • Equip artists with the knowledge and skills to effectively use social media to promote their art.
  • Help artists build a strong and engaged online community.
  • Foster creativity and experimentation in social media content.
  • Enable artists to leverage social media for networking, collaboration, and even sales.


  • Increased visibility and reach for your art.
  • Enhanced online presence, attracting a broader audience.
  • Greater engagement and interaction with art enthusiasts and potential buyers.
  • Opportunities for collaboration and networking with other artists.
  • Better understanding of the digital art market and how to capitalise on it.

How is this project funded

Partnership project co-funded by Galway County Council, Galway City Council and Galway Culture Company, which is supported by the Government of Ireland under the National Development Plan through the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media.


This webinar will take place on Tuesday 21 November 2023 from 7-8:30pm. 

Click here to register.