Open Call: Creative Europe Media Literacy

Support will encourage knowledge sharing and exchanges on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among various age groups.

Deadline: 6th March 2025 – 4pm Irish time

What is the purpose of the funding?

This call supports:

Pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities.
Forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion.
Media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns.
Read the full Media Literacy call document to check eligibility and requirements.

Who can apply?

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

• be legal entities (public or private bodies)
• be established in one of the eligible countries, i.e.:
• Creative Europe Participating Countries:
• EU Member States (including overseas countries and territories (OCTs))
• non-EU countries: listed EEA countries and countries associated with the Creative Europe Programme (list of participating countries).

Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:

• minimum 3 independent entities from at least 3 different eligible countries
• consortia may include profit and non-profit organisations (private or public), public authorities (national, regional, local), international organisations, universities and educational institutions, media organisations, research and technology institutions, and technology providers.

Read the full Media Literacy call document to check eligibility and requirements.

What will be supported?

Support is foreseen for collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities:

• Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders and strengthening collaboration between different regions of Europe.
• Development of innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
• Development of materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
• Development of media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.
• All proposals should consider citizen inclusiveness, civic engagement and participatory culture as a fundamental aspect of their proposal.
• Applicants should cooperate actively with the European Digital Media Observatory (EDMO) regional hubs with a view to sharing good practice and avoid overlaps in the media literacy initiatives to be covered.

The following types of activities are eligible under this Call for proposals:

• Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
• Development of materials for citizens and trainers targeting all or any age and societal groups.
• Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT-development).
• Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
• Organisation of public events and/or workshops to raise awareness and share best practices.
• Community-led activities to tailor and make accessible the above-mentioned tools and materials.
• Read the full Media Literacy call document to check eligibility and requirements.

How much can you apply for?

• Project budget (maximum grant amount): €500,000 per project.
• The grant will be a budget-based (actual costs, with unit cost and flat-rate elements). This means that it will reimburse ONLY certain types of costs (eligible costs) and costs that were actually incurred for your project (NOT the budgeted costs).
• The costs will be reimbursed at the funding rate fixed in the Grant Agreement (70%).
• Grants may NOT produce a profit (i.e. surplus of revenues + EU grant over costs). For-profit organisations must declare their revenues and, if there is a profit, it will be deducted it from the final grant amount.
• Please refer to the Media Literacy call document for budgetary details.

How can you apply?